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Every purchase at BEA earns you rewards. Unlock points, vouchers & exclusive member benefits across 47+ BEA stores.
Already a BEA Member?
Enter your mobile number to check your rewards balance.
New to BEA Loyalty? Download the TRUCO app to start earning!
Why Join BEA Loyalty?
No Cards Needed
Your mobile number is your membership ID. Simple, secure and always with you.
Earn Every Purchase
Earn reward points on every purchase. 1 Point = ₹1. Always.
Exclusive Offers
Get access to special vouchers, birthday treats, and members-only deals.
Instant Redemption
Use your points directly during billing. No extra steps, just real savings.
More Than Just Rewards
Personalized Vouchers
Get exclusive BEA member deals and coupons.
Warranty Hub
Manage your product information, warranty and service support.
Purchase Updates
Track your orders, delivery updates and service requests easily.
Member Privileges
Early access to sales, special events and exclusive product launches.
Frequently Asked Questions
BEA Loyalty is a cardless loyalty programme that rewards you with points on every purchase. Use your mobile number as your membership ID — no card needed!
You earn loyalty points automatically on every completed purchase. Points are calculated based on your order value and credited to your account after payment.
You can redeem your loyalty points directly at checkout — both in-store and online. Simply tap 'Use All Points' to apply your balance as a discount.
No card and no mandatory app! Your mobile number is your membership ID. However, you can optionally download the BEA TRUCO app for a richer experience.
You are automatically enrolled when you make your first purchase at BEA. No separate registration required — just shop and you're in!
1 Point = ₹1. Every point you earn has a direct cash equivalent that can be redeemed on your next purchase.
Points validity depends on your account activity. Keep shopping to keep your points active!
Enter your registered mobile number in the 'Check Point Balance' section on this page, or log in to your account to see your full dashboard.